By Alicia M Brown MS, RD, CSSD, LD • Health and Wellness Marketing Manager
Protein in bars can come from different sources. Remember that whole grains contain small amounts of protein and nuts, seeds and nut butters will also contribute to protein. However, the majority of protein comes from whey, soy or rice protein. Using soy and rice based protein bars are a great way for vegan athletes to get adequate protein. Lacto-vegetarians can use whey protein, a milk based product.
There are two types of whey protein: isolate and concentrate. The Whey Protein Institute states "Whey protein isolate is the most pure and concentrated form of whey protein available. It contains 90% or more protein and very little (if any) fat and lactose. Whey protein concentrate has anywhere between 29% and 89% protein depending upon the product. As the protein level in whey protein concentrate decreases the amounts of fat and/or lactose usually increase."
Most bars use a mixture of soy and whey protein. Clif, Luna and Kashi bars are soy protein based. Jay Robb bars are whey protein.

energy, protein, weight loss, or natural snack bar.How many times have you stood in front of all the nutrition bars and wondered "which one am I supposed to eat?" Choosing the right bar and actually enjoying it can be more challenging than stealing the Hope Diamond. Here are a few suggestions for selecting the right bar for you.
You can view the bars we currently carry at a glance. We've created an at-glance document by which you can compare bar to bar. Download here. Now when you look at the lineup of bars, you can exonerate and prosecute with confidence.